The Master of Science in Marketing (Msc Marketing) is an inimitable postgraduate programme that is designed to address critical needs for professional marketers in both industry and academia. The program is designed to provide in depth knowledge for strategic marketing management and planning skills. for marketing professionals operating at strategic level in industry and academic insights for Lecturers of marketing at both undergraduate and post graduate levels. This is motivated by the growth in the number of professionals with non- marketing background taking up strategic marketing roles in most corporations.

Programme Description

Semester One ·   MKT 520: Finance for Effective Marketing

·   MKT 550: Strategic Marketing Management

·   MKT 564: Managing Sales and Distribution

·   MKT 568: Marketing Communication

Semester Two ·   MKT 650: Integrated Management

·   MKT 652: Enterprise Management

·   MKT 690: Economic and Legal Impact on Marketing

Choose One Elective
·   MKT 661: Brand Management

·   MKT 662: International Marketing

MKT 665: Services Marketing

Semester Three ·   MKT 700: Research for Strategic decisions

·   MKT 710: Integrated Research Project (Dissertation)