BACHELOR OF SCIENCE IN MARKETING

The overall objective of the BSC in Marketing is to produce professional graduates who are technically and intellectually competent to build careers in organizations as marketing executives and marketing managers.

The specific objectives of the programme are first and foremost to provide students with a comprehensive knowledge and understanding of a wide range of marketing management disciplines. Secondly, to enhance students understanding of the central role of marketing in an organization.

Thirdly, to provide students with a route for progressing their careers in marketing. And finally to fill the existing gap in Zambia for professional marketers to competently and effectively handle the marketing task in public and private enterprises.

Programme Description

FIRST YEAR
SEMESTER 1 SEMESTER 2
BS 110 Micro Economics

BS 120 Basic Accounting

BS 140 Mathematical Analysis

BS 150 Principles of Management

BS 151 Business Communication & Environment

BS 190 Business and Corporate Law

SECOND YEAR
SEMESTER 1 SEMESTER 2
BS 210 Intermediate Economic Theory (Pre-requisite: BS 110)

BS 222 Management Accounting I (Pre-requisite: BS 120)

BS 224 Managerial Finance/Financial Management

BS 240 Introduction to Data Processing

BS 242 Decision Making Techniques

BS 260 Principles of Marketing

THIRD YEAR
SEMESTER 1 SEMESTER 2
BS 360 Marketing Research

BS 362 Consumer Behavior

BS 364 Sales Management

BS 366 Marketing Information Systems

BS 368 Marketing Communication

BS 361 Entrepreneurship

FOURTH YEAR
SEMESTER 1 SEMESTER 2
BS 400 Marketing Project

BS 450 Strategic Management

BS 452 Organization Theory & Behavior

Choose One Elective

BS 464 Industrial Marketing

BS 466 Services Marketing

BS 400 Marketing Project

BS 460 International Marketing

Elective

Choose One Elective

BS 470 E-Commerce